Understanding the Power of the Niche in Podcasting

To fully take advantage of your podcast you have to understand the elements of your niche. If you don’t have a niche, then you are serving no one. You cannot be all things to all people. Some niches are profitable and some are not. Having a niche doesn’t guarantee success.

A niche is a focused, targetable part of the people that listen to podcast. Think of yourself as a specialist providing a service that focuses on specific group’s needs, which cannot or are not addressed in such detail by others.

The good news is, you bring a unique voice to the show which automatically makes it different unless you copy someone. You have the opportunity to speak directly in the ears of your potential community. They are trusting you for value. They are giving up time to hear what you have to say.

However, it is important to understand that there is a difference between your niche and your target audience:

Your target audience is the specific group of people you speak to e.g. women gun owners, gun rights activists, mature three gun shooters, millennial AR rifles owners, new shooters, cowboy action shooters.

It is important to have a niche so that you don’t waste energy, and time.

You will soon find out what is important to them, what magazines or blogs they read, how they talk and dress, who the main people in that network are. You can develop a show specifically for this group, based on your increasingly thorough knowledge and understanding of what they are interested in.

The number one thing in succeeding when doing a presentation is to know your audience. How well do you. Here are ten things you should be able to answer about your audience.

  1. Who is your target audience?

  2. Who isn’t your target audience?

  3. What does your audience think you stand for?

  4. Is your niche in a constant state of evolution?

  5. Does your niche offer what prospective customers want?

  6. Can you confidently predict the life cycle of your niche?

  7. How can your niche be expanded into a variety of products or services that act as profit centers?

  8. Do you have a sense of passion and focused energy with respect to your niche?

  9. Does your niche feel comfortable and natural?

  10. How will pursuing your niche contribute to achieving the goals you have set for your show?

When is the last time you answered these important questions about your show? It’s not too late. Knowing the answer to these will help your show grow. It will develop the passionate fans that will rave about what you do. It will cull the herd of the ones that are not. Knowing what your audience wants will help you limit the fluff from your show. It will strengthen your message.

For example, if your audience prefers short introductions and no music, you don’t have to provide it. If you never asked them or don’t know then you may be producing a show they tolerate but don’t love enough to share. Are there elements in your show you can cut out or things that you should add that they love? What parts do they enjoy more than others? What makes you different? Have you exploited that?

You were born an original don’t die a copy.

The bad news is sometimes your ideas sucks. It’s ok to try again. Sometimes what you are doing has been done to death. If you want to succeed in doing something that has many like it, find out what is missing and see if your audience wants it.

Successful shows are ones that evokes emotion and or informs in an entertaining way. You won’t know that unless you understand your niche.

If you narrow your focus and market you will be able to serve your audience much better, and you can focus on those people who want what you have got to offer.

In fact you get to create your best work for the people you like and work with the best. If you know your audience you will say the right things. When approaching a new niche, it’s imperative to speak their language. In other words, you should understand the market’s “hot buttons” and be prepared to communicate with the target group as an understanding member–not an outsider. In addition to launching a unique campaign for the new niche, you may need to alter other, more basic elements, such as your company slogan if it translates poorly to another language.

For example, iI doing the Black Man With A Gun Show podcast I learned that my audience liked the history that I used to provide sparingly on the show. I now try to add an interesting nugget for them every week now as a result.   I learned that my audience listened to me intensely and could hear when something was amiss in my personal life. Instead of deleting that I continued to share when something was going on with me. The result was I have more than an audience, I have friends that listen to me. I used to call the show, The Urban Shooter. I thought it was cute and catchy. Although it was, I learned that Black Man With A Gun name is stronger branding. Understanding your niche is a game changer.

I’ve made a million mistakes in the past decade I’ve been online and learning quickly how to fix them now. If I can help you, let me know.


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