Battle of the Brands

battle of the brands blanchard media group

Return of the Black Man With A Gun™

I thought my use of my trademarked alter ego was finished. The Black Man With A Gun™ was born in 1999, after Prince’s “Party.” I use the controversial phrase in hopes to desensitize the fearful that gun ownership for African Americans was not a bad thing. I had hoped that with the surge of black gun owners proudly professing their prowess and ownership of firearms on InstaGram, Facebook, Twitter and new websites, that my work was done. I think I shot too soon.

How do you end a brand? What do you do when you’ve become a victim of your creative side?

I have been podcasting the Urban Shooter/ Black Man With A Gun since 2007. The show which airs once a week has been downloaded over 1.4 million times and has been mentioned around the world and been in a couple of documentaries. This is a serious brand. I have worked at it growing it.

The podcast also known as the Urban Shooter has its own app. It is produced from my home studio with equipment donated by my audience I have used it to minister, entertain, inspire and help pass the time with a fantastic audience, some of which who gun owners, in the outdoor community, and quite successful entrepreneurs.

I wasn’t quite sure how to end it but knew I was tired. I have heard all the arguments you can make. I have debated US Congressmen, state politicians, legislatures, talk show host, celebrities and pastors that didn’t know or care about the history of gun control. Having spent two decades defending the Second Amendment, teaching history, sharing my experiences and doing the best I could without real compensation wears a brother down.

I made a niche for myself as the caring pistol packing preacher and pastor of paladins, patriots and pistoleros. I feel more like Yoda now that there are so many new African American YouTubers, Facebook group members, bloggers and forums dedicated to black gun owners. I am no longer alone in cyberspace when I first launched Black Man With A Gun online to promote my book of the same name. I started podcasting at first to talk about gun rights, firearms and training tips but it progressed to more personal pieces about what was on the mind of the people in my community. It has been a blast. So much so that– I have made lifelong friends from talking every week for six years.

This week, I decided to postpone my podcasts’ retirement after the tragic event in Charleston, SC sparked a new debate on whether pastors should be armed. Although some are, the idea of African American clergy with guns has become a hot topic. The Black Man With A Gun™ podcast, blog and host just got a bump from positive media coverage on Fox And Friends, and several radio shows this week. The Kid is back.

But I’m tired. I am currently working in a challenging job to make ends meet after some life changing events. I was forced to slow down my media work. Podcasting allows me to share my experiences and access to great people with interviews and storytelling but I overdid it. I created a network of shows that take a tremendous amount of time to produce that I no longer have. I actually love producing Motorcycle Radio, The UnNamed Church, The WarriorCast, the internet radio show- Blanchard Outdoors, and the Black Man With A Gun show podcast. Producing this many shows is actually very fun and “keeps me out of trouble”. I am in the process of consolidating. Warriorcast is the show that my son host at it doesn’t take much brain energy on my part to produce it for him so that show is continuing.

To quote Dirty Harry Callahan,
“ A man’s gotta know his limitations.”

To cure my weariness, I made the decision to end the UnNamed Church, Motorcycle Radio and include those elements in a new show called the Kenn Blanchard Show that I just launched. This show won the battle of the brand that was causing me worry trying to find out how to manage all of what I had to give with the new interest. I didn’t want to leave my 15,000 subscribers out. The Kenn Blanchard Show hopes to give more of me and the parts that resonated with my Black Man With A Gun audience aside from the guns, history, training, news, interviews and product reviews. I have found a few friends to help me write on that blog that has helped tremendously with my content. And so I will hold off the final episode of the Black Man With A Gun till a better time which obviously is not now.

Now I am free to grow the Kenn Blanchard Show brand which will some day secede the Black Man With A Gun show . But until that day we will have both.

The Week that was
Sunday – Fox And Friends TV
Monday – Washington Times Newspaper
Tuesday- NRA NEWS with Cam & Company
Andrea Traversa Show on
Wednesday – The C4 Radio Show

When things go wrong, as they sometimes will,
When the road you’re trudging seems all uphill,
When the funds are low and the debts are high,
And you want to smile, but you have to sigh,
When care is pressing you down a bit-
Rest if you must, but don’t you quit.
Life is queer with its twists and turns,
As every one of us sometimes learns,
And many a fellow turns about
When he might have won had he stuck it out.
Don’t give up though the pace seems slow –
You may succeed with another blow.
Often the goal is nearer than
It seems to a faint and faltering man;
Often the struggler has given up
Whe he might have captured the victor’s cup;
And he learned too late when the night came down,
How close he was to the golden crown.
Success is failure turned inside out –
The silver tint in the clouds of doubt,
And you never can tell how close you are,
It might be near when it seems afar;
So stick to the fight when you’re hardest hit –
It’s when things seem worst that you must not quit.

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